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This podcast is dedicated to research in the field of general management. We provide you with information about our recent studies, interesting academic discoveries, as well as practical implications of research for managers and firms.
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Sunday Apr 07, 2024
Sunday Apr 07, 2024
Welcome, dear listeners!
Today, I talk about one of the tools for the #environmental #analysis in #strategicmanagement - #pest. PEST stands for #political, #economic, #social (& #cultural), and #technological factors. Although the tool is vague and has plenty of issues (I mention those briefly), it is the best that we have for now. So, apply it wisely and learn the weaknesses before analysing the market environment!
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Best
Eugene (Yevgen)
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