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This podcast is dedicated to research in the field of general management. We provide you with information about our recent studies, interesting academic discoveries, as well as practical implications of research for managers and firms.
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4 days ago
4 days ago
Welcome to the next episode of my podcast!
Today we elaborate on the #strengths and #weaknesses of the #swot #analysis. I suggest the resource-based view (#rbv) and the capability-based view (#cbv) to introduce concreteness and structure to the SWOT analysis.
Enjoy, comment, and share!
Best
Eugene (Yevgen)
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