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This podcast is dedicated to research in the field of general management. We provide you with information about our recent studies, interesting academic discoveries, as well as practical implications of research for managers and firms.
This podcast is dedicated to research in the field of general management. We provide you with information about our recent studies, interesting academic discoveries, as well as practical implications of research for managers and firms.
Episodes
Saturday Feb 01, 2025
SWOT Analysis: External Validity
Saturday Feb 01, 2025
Saturday Feb 01, 2025
After a long break (over 1 month), welcome, dear listeners!
It's been a while as I had many obligations (teaching, research, administration, application for third money financing, holidays, baby, etc.). But I hope to continue starting from now!
In this #episode, I continue talking about the #SWOT a#nalysis. This time, I talk about the #externalvalidity of your SWOT-based #strategy. Can you find #evidence that your ideas would work? Can you find similar situations or markets, where a similar strategy worked? Do you know people who succeeded in having a similar type of #capabilities / #competencies? If yes, it is a good sign for your strategy! If not: you are either genies or you made a mistake. The latter is, unfortunately, more probable.
Good luck and enjoy!
Best
Eugene (Yevgen)

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