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This podcast is dedicated to research in the field of general management. We provide you with information about our recent studies, interesting academic discoveries, as well as practical implications of research for managers and firms.
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Monday Sep 27, 2021
Monday Sep 27, 2021
Welcome! Today we talk about the simplest form of a research model - a direct effects model. Using a simple observation (Ice cream makes people happy), we try to develop a research model to test for this simple direct effect. More complex models will follow ;)
Enjoy and good luck with your research!
Best
Yevgen (Eugene)
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