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This podcast is dedicated to research in the field of general management. We provide you with information about our recent studies, interesting academic discoveries, as well as practical implications of research for managers and firms.
This podcast is dedicated to research in the field of general management. We provide you with information about our recent studies, interesting academic discoveries, as well as practical implications of research for managers and firms.
Episodes
Monday Mar 14, 2022
Research Methods: Questionnaires - Likert Scale Range
Monday Mar 14, 2022
Monday Mar 14, 2022
Hello everybody
I make a lot of research using questionnaires. So do also most of my colleagues and students. Therefore, I decided to create a mini-series on questionnaires and related issues. Today, I talk about the most common (as to me) mistakes with regard to the size (range) of the Likert scale. Some prefer the even, some prefer the odd number of answer options. Some prefer a 5 and some prefer a 7 Likert scale. I share my opinion in this regard in the current episode.
Enjoy, comment, subscribe! It does matter!
Best
Eugene (Yevgen)

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