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This podcast is dedicated to research in the field of general management. We provide you with information about our recent studies, interesting academic discoveries, as well as practical implications of research for managers and firms.
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Sunday Sep 03, 2023
Sunday Sep 03, 2023
Hello dear friends and listeners
It's been a while since I published an episode on #researchmethods. But the time has come! And today, we are going to talk about how to #measure how people think. We can approach this "how people think" via mental models - a network of concepts related to the object or event of interest.
What are the first things that come to your mind if you think of a "dog"? Write these words down. Ask somebody else the same question. Do you have identical lists of terms? Do they differ? Congratulations, you made your first step to #mentalmodel #measurement!
Enjoy, comment, subscribe, and share - it does matter!
Best
Eugene (Yevgen)
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