Research Methods: Implicit Association Test - Introduction

In this episode, we talk about research methods. The Implicit Association Test (IAT) helps investigate prejudices and stereotypes, i.e. how strong are your associations between two constructs, e.g., are you a cat lover or a dog lover. Cat lovers may associate pictures of cats and words related to "cuteness" faster than pictures of dogs and the same cuteness-words. 

Enjoy this introduction episode! More episodes are about to come...