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This podcast is dedicated to research in the field of general management. We provide you with information about our recent studies, interesting academic discoveries, as well as practical implications of research for managers and firms.
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Monday Feb 28, 2022
Monday Feb 28, 2022
Hello everyone
Today, I respond to some of the comments by my listeners. I have been asked several times about what kind of research models one can approach using a DCE. Moreover, my students ask me about dependent and independent variables. In this episode, I explain what are the dependent and independent variables in a DCE as well as the moderating variables. Please note, that if you want to test interaction(s) (or moderation) with your DCE, your sample size should be larger.
Enjoy, subscribe, and comment!
Best,
Eugene (Yevgen)
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