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This podcast is dedicated to research in the field of general management. We provide you with information about our recent studies, interesting academic discoveries, as well as practical implications of research for managers and firms.
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Saturday May 04, 2024
Saturday May 04, 2024
Welcome to the next episode in my Strategic Management series!
Today, we talk about two #theories (or views) about how to achieve a #sustained #competitiveadvantage. While the Market-based View (#mbv) focuses on the market and industry analysis, the Resource-based View (#rbv) focuses on the firm's internal #resources and #comeptencies (or #capabilities). After years of academic debate, we discovered that firms need both and that there are minor contradictions and both can be applied simultaneously.
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Best
Eugene (Yevgen)
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